The self-cleaning brush

One press. Clean brush.

Sova detangles and massages your scalp, then pushes trapped hair off its bristles with a single press. No picking, no mess.

  • Self-cleaning in one press
  • Air-cushion scalp massage
  • Wet or dry hair
Sova self-cleaning brush in Rose on a blush vanity
Shown in Rose
One press, clean brush3D air-cushion massageAnti-static detanglingFor every hair typeRose · Red · White
Inside the Sova brush: press-to-clean button, air cushion and cleaning layer
How it works

Hair off the bristles in two seconds

The bristle pad sits on a spring-loaded layer. One press pushes it forward, and everything it caught comes off with it.

  1. Brush

    Detangle wet or dry hair while the cushion gently massages your scalp.

  2. Press

    Push the button on the back. The bristle pad slides forward and lifts the hair out.

  3. Swipe and reset

    Wipe the hair off in one go, then press the pad back. Ready for tomorrow.

Brushing long hair with the Sova brush in Rose
Why Sova

Gentle on your scalp, easy on your routine

Air-cushion massage

A flexible 3D cushion follows the shape of your head, so every stroke feels like a light scalp massage.

Low-pull detangling

Rounded, evenly spaced bristles glide through knots with less tugging and breakage.

Anti-static finish

Helps keep frizz and flyaways down, so hair looks smoother after brushing.

Light and travel-ready

About 160 g and 25 cm long. Easy to drop into a bag or carry-on.

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Questions

Good to know

How does the self-cleaning work?

Press the button on the back of the brush. The bristle pad pushes forward, so the hair caught between the bristles lifts out and you can wipe it off in one swipe. Press the pad back in and you're done.

Can I use it on wet hair?

Yes. The rounded bristles and soft cushion are made to detangle wet or dry hair with less pulling.

Which hair types does it work for?

Straight, wavy, curly, thick or fine hair, plus extensions and wigs.

How big is it?

About 25 cm long and 7 cm wide, and it weighs around 160 g.

How do I give it a deeper clean?

Push the pad out and wipe the bristles and cushion with a damp cloth. Let it air dry before pressing it back in.

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Better brushing starts with a clean brush

Pick Rose, Red or White.

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